Small Business Backup Solutions Guide

What to back up, what your cloud apps won't do for you, and a side-by-side list of real products with published prices.

By Cytronics/Published

  • ///A comparison of backup options for cloud apps, computers, servers and storage
  • ///Starting points by company size, with rough annual costs
  • ///A recovery worksheet, a restore test and ten questions for any vendor
Get the 7-page PDF
14 days

Default recovery window for permanently deleted Exchange Online email, up to 30 if an admin changes it

93 days

SharePoint and OneDrive, across both recycle bins. Slow-burning problems can outlast this.

3-2-1-1-0

Three copies, two media, one offsite, one offline or immutable, zero errors on a tested restore

Your cloud apps are not your backup

Microsoft and Google keep their services running. Protecting your content from deletion, ransomware or a bad employee is mostly up to you. Microsoft says so directly in its Services Agreement: we recommend that you regularly backup Your Content and Data.

Recycle bins and version history are helpful, but they sit inside the same account an attacker or a mistake can reach. They aren't independent backups.

What actually saves you

What goes wrongRecycle binSyncIndependent backupOffline or immutable
Someone deletes a file todayYesYesYesYes
Deletion found months laterNoNoYesYes
Ransomware encrypts synced filesMaybeMaybeYesYes
Stolen admin account deletes everythingNoNoMaybeYes
Fire, flood or theft at the officeCloud data onlyCloud data onlyIf offsiteIf offsite

Not a backup, even though it feels like one

  • ///
    Sync

    OneDrive, Google Drive and Dropbox copy deletions and encrypted files too.

  • ///
    RAID or a second disk in the server

    It protects against a failed drive, not against deletion or ransomware.

  • ///
    A USB drive left plugged in

    If the computer can reach it, so can ransomware.

  • ///
    Version history alone

    It's useful, but it sits inside the same account an attacker can take over.

  • ///
    Email attachments and sending it to yourself

    That isn't a system, and it won't scale to a recovery.

How an attacker sees it

Ransomware crews go after backups first. CISA warns that many variants try to find and delete or encrypt backups they can reach. If your backup is one stolen admin login away from your data, it may not survive the attack it exists for.

What's in the full PDF

  • ///Side-by-side comparison of real products with published prices, across five categories
  • ///Starting points by company type, with rough annual costs
  • ///A fillable recovery worksheet for RPO and RTO
  • ///The quarterly restore test, and ten questions to ask any vendor